He is particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC). As Senior Partner of MindShare Strategies, Everett regularly provides marketing counsel to the firm’s key accounts. That’s because he has more than 25 years marketing, communications, and sales experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. He’s got a reputation as the “go-to guy” for marketing in the transportation and logistics industry. She is the voice of the 1-800 number and is responsible for: growing memberships and member engagement member services strategic alliance agreements with associations, non-profits, and media partners Accelerate! Conference & Expo planning and sponsor and exhibitor sales and management The Salute to Women Behind the Wheel planning, management and sponsor and exhibitor sales and advertising and sponsored content sales for the Redefining the Road magazine and the WIT eNews digital newsletter. She now solely focuses on Women In Trucking. There, she has been involved in member services and sales for critical accounts for the firm, including NASSTRAC (the National Shippers Strategic Transportation Conference) and the Transportation Marketing & Sales Association (TMSA). In 2010, she was hired as Vice President of Business Development for MindShare Strategies, a full-service marketing and management firm that specializes in the transportation and logistics industries. Marketing a Sales Director for Cardiovascular Risk Assessment and worked as an account executive in B2B sales for Sysco and Ricoh Business Solutions, and as a loan officer for Magna Bank and Sellers Financial Group. She has worked as the Marketing and Public Relations Director for Southern Shows, Inc. She moved to Nashville where she worked as a publicist for country music artists, then at The Tennessean for 10 years in Creative Services. Not only were several of her feature stories picked up by the Associated Press, she also received numerous writing awards for her stories and columns.
She was hired by a local daily newspaper as a writer and was quickly promoted to Lifestyle Editor, Religion Editor, and columnist. and promoted such projects as Michael Jackson’s “We Are The World” and the Kennedy’s pet project “The Special Olympics.” A move to a small town in west Texas put her in the newspaper industry.
She began her career as a publicist in L.A. Her unique blend of experience and knowledge brings creative strengths, excellent communications skills, and diverse knowledge to the clients she serves. to country living outside of Nashville, Herndon has accumulated more than 25 years of experience in a myriad of positions and industries in business development, sales, public relations, publicity, and marketing and communications.
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